Santa Fe ISD Brand Guidelines
This guide is designed to maintain a cohesive and professional image across all communications and representations of the Santa Fe Independent School District. This guide outlines the standards for the use of logos, colors, typography, and other visual elements that embody the District's identity, voice, and values.
By adhering to these guidelines, all staff members, partners, and stakeholders can ensure that the District's brand remains consistent and recognizable, fostering trust and pride within the community. The brand guide includes detailed instructions on proper logo usage, including permissible color variations guidelines to ensure the logo is always displayed with clarity and respect.
Additionally, the guide specifies the official color palette, which reflects the District's spirit and mission. Typography is another crucial component, with recommended fonts for different types of communications, ensuring readability and professionalism.
By following this guide, the district can present a unified and polished image, reinforcing its commitment to excellence in education and community engagement.
COLORS
Green and Gold. These colors are linked to qualities such as growth, community, resilience, honor, tradition, and energy. They reflect a balanced identity grounded in community, yet ambitious in purpose. Santa Fe ISD’s most visual trait is our green and gold color palette.



FONTS
Santa Fe ISD uses two primary fonts, Montserrat and Times New Roman. Both fonts are free and accessible through various sites. You may see these fonts italicized, bolded, or in various combinations throughout District publications. Headlines should be prominent with few words. The body of the document should be large enough to be legible with sufficient white space. Type styles for content should be applied consistently throughout the document.









